The new PLANTCOLOR™ lipsticks from Hurraw are made from pigments derived from root vegetables: beetroots, radishes and purple potatoes. Know that you are literally applying root vegetables to your lips, so you will sense their natural taste and smell but lightly scented them with cherry orange-vanilla with a hint of sweetness from organic stevia. The tartness comes from the citric acid used to preserve the pigments and of course, like all Hurraw balms these are loaded with organic cacao, coconut, and Montana grown organic safflower oil Darker than the other popular Hurraw tints, this lipstick is thicker with 'stay-put-coverage'. 100% plant-based lip colour Free from soy, beeswax, shea butter and palm oil. 100% PLANTCOLOR™ = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum). 70% Certified Organic. Ecocert COSMOS Certified