Privacy Policy

Privacy and cookies policy:

We are working very hard to serve our customers in the best possible way every day. Your personal data that you share with us brings in huge responsibility and the best possible care in looking after the personal data you share with us is of paramount and absolute importance.  We want you to be confident that your data is safe and secure with us and that you understand how we use it to offer you a better, professional, and more personalised shopping experience.

Our policy covers:

The data controller (who determines the purpose and way your personal data is used) is ESUPERMARKETONLINE.COM LIMITED (referred to in this policy as “we” or “us”).

We are committed to doing the right thing when it comes to how we collect, use, and protect your personal data. That’s why we’ve developed this privacy and cookies policy (“Policy”), which:

  • Sets out the different ways you interact with us and the types of personal data that we collect
  • Explains the reasons why we use the data we collect
  • Explains when and why we will share personal data within our company ESUPERMARKETONLINE.COM LIMITED.
  • Explains the rights and choices you have when it comes to your personal data. We offer a wide range of products and services, so we want you to be clear about what this Policy covers. This Policy applies to you if you use our services (referred to in this Policy as “our Services”).

 Using our Services means:

  • Shopping with us online (this includes using payment gateway through checkout) or otherwise using any of the websites (“our Websites”) or mobile applications (“our Mobile Apps”)1 where this Policy is posted; or
  • Being a member of any loyalty scheme through membership
  • This Policy also applies if you contact us, or we contact you about our Services.
  • Parts of this Policy also apply if you use any of our services.

 Some other parts of our (For example our online stores, our associate stores, and our Affiliate stores, may need to collect and use personal data to provide you with their products and services and for certain other purposes. They have their own privacy policies that explain how they use your personal data.

Our websites or Mobile Apps may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on a website as we do not accept any responsibility or liability for websites of other organisations.

Where our Mobile Apps process additional data.


Personal data we collect when you shop with us:

This section tells you what personal data we may collect from you when you use our Services and what other personal data we may receive from other sources.

Data Type:

Aggregated data

We always try and remove the personal data we do not need. If we remove all the personal data, it then becomes anonymous and results in you not being identified.

We might also take data we hold and remove certain information and replace it with other non-identifying information such as ID number or reference number. This is an extra protection technique that we use to protect data. We normally use these techniques to look and identify the large amounts of individuals such as our Registered members and other customers. This includes information that is statistical or demographic data.

Identity data

This is information that helps us identify who you are, so your name, title, or your Membership Card Number. We always offer extra facilities to our Registered customers.

Contact data

This is information that details how we can contact you i.e., address, email, or telephone number.

Financial data

This is information about your bank account and payment card details.

Location data

In some cases, our apps might ask for your location information to help better serve you information about your local store, you will be made aware at the time if we would collect this data.

Special category data

This is special information that the law says is more sensitive (sometimes it is referred to as sensitive personal data) and it needs more protection. If we collect sensitive personal data in our interactions with you (for example you are making a complaint to us), this will be done with your consent and its use will be made clear to you so that you are fully aware of it.

Transaction data

This is information about your purchase of a product or service from us. This includes when, where, what and how you have purchased and what product or service it is. It will also include where we sent that product or service.

Technical data

This is information about your device used to access our sites and apps. This could be information that identifies your device, its operating system, internet address, your login data; browser and plug-ins; location; where you came to our site from and where you visited to as well as how often you visit and what are your favourite shopping categories.

User data

This is information collected about you as a user of our online stores, products, and services more generally (compared to other types of data that relate to you directly for us to deliver our specific service to you). This may include where you engage with ESUPERMARKETONLINE.COM Limited in a survey, provide feedback on your shopping experience. We will also collect information about you that allows us to create an analysis of you as a consumer to better judge what products and services to offer in our stores.

Interaction data

This is information about how you interact with our products and services, namely what you click on and interact with on our sites and apps or products in stores. Also, what your favourite shops, stores and categories are that you visit.

Marketing and communications data

This is your marketing preferences and your interaction with online marketing to be able to judge its effectiveness.


When you register for shopping:

You may provide us with:

  • Your personal details, including your postal and billing addresses, email addresses, phone numbers and date of birth and title
  • Information relating to your membership.
  • Your account login details, such as your username and the password that you have chosen

We may also collect:

  • Identity data
  • Contact data
  • Financial data
  • Technical data
  • User data
  • Marketing and communications data.

Our legitimate interest using your data:

This section explains how and why we share personal data with other companies within the ESUPERMARKETONLINE.COM LIMITED.

Where we have mentioned above our use of your personal data is based on our “legitimate interests”, these are:

    • to service our customers’ needs, including delivering our products and services.
    • to promote and market our products and services.
    • to service your account (such as your membership account), manage complaints and resolve any disputes.
    • to understand our customers including their patterns, behaviours as well as their likes and dislikes.
    • to protect and support our business, colleagues, customers
    • to prevent and detect anti-social behaviour, fraud, and other crime.
    • to test and develop new products and services as well as improve existing ones.

How we protect your personal data:

We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place.

  • We apply physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal data.
  • We protect the security of your information while it is being transmitted by encrypting it.
  • We use computer safeguards such as firewalls and data encryption to keep this data safe.
  • We only authorise access to employees and trusted partners who need it to carry out their responsibilities.
  • We regularly monitor our systems for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
  • We will ask for proof of identity before we share your personal data with you; and
  • We will reveal only the last four digits of your payment card number when confirming an order.

 Whilst we take appropriate technical and organisational measures to safeguard your personal data, it is important that you keep your login details and devices protected from unauthorised access.

How long we use your personal data:

We will not keep your personal data longer than we need to and will only use your personal data for the purposes set out in this Policy. We will always keep your personal data in accordance with applicable legal and regulatory requirements.

In most circumstances this means we will not keep your personal data for more than 5 years after the end of your relationship with us. 

Cookies and related technologies:

We and our partners use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your customer experience as you use our Websites and Mobile Apps and to provide you with relevant online advertising. This section provides more information about Cookies, including how we use them and how you can exercise your choices about our use of Cookies.

How we use cookies

Cookies are small text files containing a unique identifier, which are stored on your computer or mobile device so that your device can be recognised when you are using a website or mobile app. They can be used only for the duration of your visit, or they can be used to measure how you interact with services and content over time. Cookies help to provide important features and functionality on our Websites and Mobile Apps, and to improve your customer experience. Cookies can also be used help us to detect fraudulent activity or to prevent security breaches and so we may record information about your device within the cookie.

Your choice when it comes to cookies:

You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set your browser to notify you each time new Cookies are placed on your computer or other device. You can find more detailed information about how you can manage Cookies through your browser’s help function.

If you choose to disable some or all Cookies, you may not be able to make full use of our websites. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.

Subject access rights:

You have the right to see the personal data we hold about you. This is called a Subject Access Request.

If you would like a copy of the personal data we hold about you, please write to:

03 Douglas House, Davison Drive, Cheshunt, Hertfordshire, EN8 0SZ, Use subject line: ‘’Request for Personal Data’’

You can also email us at


Other data protection rights:


In relation to your personal data, you also have the right to:

 have inaccurate information corrected:

Summary of the right:

if you believe we hold inaccurate or missing information, please let us know and we will correct it.

  1. Object to our use of it:

Summary of the right:

  • general objection- We will then consider your objection to our use of your personal data. If on balance, your rights outweigh our interests in using your personal data, then we will at your request either restrict our use of it (see section 3 below) or delete it (see section 4 below).
  • objection in relation to direct marketing- If you make such an objection, we will stop using your personal data for direct marketing purposes.


  1. Restrict our use of it:

Summary of the right:

There are several situations when you can restrict our use of your personal data, this includes (but is not limited to):

  • you have successfully made a general objection (listed in section 2 above).
  • you are challenging the accuracy of the personal data we hold.
  • we have used your personal data unlawfully, but you do not want us to delete it.


  1. Have us delete it:

Summary of the right:

There are several situations when you can have us delete your personal data, this includes (but is not limited to):

  • we no longer need to keep your personal data.
  • you have successfully made a general objection (listed in section 2 above).
  • you have withdrawn your consent to us using your personal data (and we do not have any other grounds to use it.
  • we have unlawfully processed your personal data.


More information, please contact us. 

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